Client: Bahrain Truck & Trailer Company (BATTCo) is a leading manufacturer of trailers, trailer accessories, and truck parts. Established in 1986, they design, manufacture, refurbish, and maintain trailers and trailer parts that include trailer axles and suspensions.
Role: Designed a new logo for the company and created a brochure of their products.
1 – The “BATTCo” typeface is Mechalock, a simple-stylistic typeface is based on the “Combiners” subline logo from Hasbro’s “Robots in Disguise” Transformers series and was created in 2015 by Pixel Sagas. The bold fonts convey the power and stability of the company.
2 – The “truck cabin” represents the identity of the company.
3 – The “O” symbolizes the wheel of the truck
4 – The “Bahrain Truck & Trailer Company” typeface is Helvetica Neue Black Extended, a grotesque sans typeface designed by Linotype Design Studio in 1983. This illustrates that the company is dominant and significant in its industry.
5 – Colours:
- Red – strength, leadership, and action
- Black – power, authority, and strength
PractiQal Diseño 