Dental Central

Visiting the dentist is a daunting obligation that we tend to put off until the time we are crying in pain. When I was young, my mom used to bribe me with my favorite hot hopia (a local bean-filled pastry), which can be bought near the dental clinic.

The client: I met Dra. Rosemarie through a close friend. She runs her dental practice, and she decided to have her own brand identity for her clinic. The brand should reflect her friendly and happy essence that makes the children so at ease, even without the lollipops.

The challenge: Now, how will a dentist’s logo feel friendlier, a look that will attract both kids and adults? A logo that will make you feel safe and trustworthy and that any pain will be bearable.

The result: I presented three logos with the concept of a heart that shows care and feels friendly. As with most common dentist logos, the heart should look like a stylized rendition of a tooth. The use of the color green helps people feel rested and secure.

The clinic: RC Parungao Dental Central is a modern, complete, and affordable dental clinic at the heart of Cabanatuan City. It is managed and handled by competent and seasoned dentists from the University of the Philippines. The center boasts of a comfortable waiting room and spacious treatment areas with brand-new and modern dental equipment, top of the line dental materials that provide patient satisfaction and value for money.

Logo Concepts